Is There Anyone on the Marketplace Who Makes a Bucket of Ice Water?

The Ice Bucket Challenge is the latest insanity to hit the Internet, but it’s in a good cause as well.  In the pure form of this, if you get challenged, you have 24 hours to have a video of you shot getting sluiced down with a bucket of ice water, and contribute $10 to the ALS Foundation for research on amyotrophic lateral sclerosis (also known as Lou Gehrig’s Disease), or decline the challenge — and fork over $100.  If you accept the challenge, you then get to challenge two or three other people to pony up.  Dozens of celebrities have gotten on the bandwagon, and shot videos to prove their cojones — which become suddenly smaller when a gallon or so of ice hits your body, it should be noted.  (The above video is of Yannick Bisson, the star of Murdoch Mysteries [The Artful Detective in the USA] having some fun with it.)  I suspect they’ve contributed more than just ten bucks as well; in fact, Charlie Sheen poured a bucket of money over his head instead of ice water.  (Wimp!)

Of course, the whole idea isn’t just to get drowned and frozen to death at the same time, and to embarrass a bunch of celebrities — it’s to raise money for a very important cause.  ALS, as I noted in a sideways form above, is the disease that killed Yankees player Lou Gehrig in the 1930s, that afflicts Prof. Stephen Hawking today, and has struck down or killed thousands less famous over the years.  Research is gradually revealing answers to how the disease acts in nerve degeneration, but research is also expensive.  This year’s project has been especially creative in raising awareness and funds, perhaps quadrupling the foundation’s income over last year.  So, if you can, whether you do the Challenge or not, please consider giving as much as you can to the Foundation to help them out.

Of course, if you want to play the game, you’re welcome to.  Just keep in mind, the main thing is to contribute, and to keep the ball rolling!  So remember a few things:

  1. Don’t endanger yourself or anyone around you.  Some people have taken the Challenge, but the person dumping the water on them dropped the bucket — occasionally from a fair height.  Remember, water weighs something, and that weight goes up fast.  The old saying, “A pint is a pound the world around,” is true — which means that a gallon of water weighs 8 pounds.  Some people are doing it out there, and they’re using really big buckets from a ways up to get a good splash, but their assistants lose the grip on the bucket and Isaac Murphy, uh, Newton takes over, with a little assistance from gravity.  The idea if you do the Challenge is to have fun, not to get injured.
  2. If you follow through on the challenge, you need to call out at least one person.  (The tradition seems to be three, but it’s not writ in stone — or in ice.)
  3. Being creative is okay, as long as, again, you remember to be safe about it.  For instance, behold Bill Gates’ reply to Mark Zuckerberg’s challenge:

And Hugh Jackman got the entire cast of Pan, including Rooney Mara and Garrett Hedlund, in on the act:

Lots of videos are, of course, available; the hashtag, not surprisingly, is #IceBucketChallenge .  Get ready to get wet.

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