Trademarkgate — AT LAST!

(With thanks to Dusan Writer, who put me on to this while I was tag-surfing the WordPress.com blogs)

Rather late, but at last, Linden Lab has published an article (by LauraP Linden) on the Big Blog, addressing most of the questions SLoggers and others have raised about their now legendary (read: notorious) branding policy changes. Anyone who writes a SLog, or is thinking of creating one, make sure to read this!

The pity is that it took so great effort on the part of the SLogosphere, and the raising of much bad blood toward LL, to get clarification of matters that should have been addressed back in March, when the policy was first revised from the old liberal-use mode.  Linden Lab has had to endure in that time the castigation of a number of influential bloggers — I don’t necessarily rank myself in this category (grin) — the belief by large amounts of the remainder of the Residents that they were wasting time on stupidity when they should focus on Fixing the Grid, and a three-day protest action by said prominent bloggers to draw attention to the question.  Even now, some worry that this is no improvement (I see it as much clearer, myself), or that key questions still need addressing.  The published E-mail address for trademark and brand questions, tm-questions@lindenlab.com, is going to be very busy for some time to come.  I hope they give better answers individually than we were receiving at large and at first.

Ah, well; for my part, I think the main problem is solved.  After placing a finis opus on this article, I intend to enjoy a few well-earned fingers of Bushmills and water, and then collapse in preparation for cleaning my house in the bright of morning — and my store inventory in RL on Sunday night!

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